The Branch Museum of Design presents Ruined and Refined—two exhibitions exploring innovation in motorcycle and scooter design—opening Thursday, July 24, 2025.

Ruined, curated by John Ryland of Richmond-based Classified Moto, fills the Long Gallery with custom motorcycles that highlight transformation and purpose. A centerpiece of the show is the motorcycle built in 2014 for AMC’s The Walking Dead, used by Daryl Dixon (played by Norman Reedus). Designed by Classified Moto, the bike appeared in promotional campaigns and events like San Diego Comic-Con. Visitors will have the rare chance to sit on the bike and take photos—a hands-on experience few fans have had.

In the Main Gallery, Refined: The Design of Vespa traces the evolution of one of the world’s most recognizable scooters. At the heart of the exhibition is the Vespa 946 “Snake”—a rare, numbered model released in 2025 for the Year of the Snake. With its sculptural silhouette and precision detailing, this limited-edition scooter represents the cutting edge of Vespa’s design evolution. Refined places the 946 Snake alongside a collection of vintage and modern scooters, showing how form and function have shifted over time while remaining unmistakably Vespa.

Join us for a free opening reception on Thursday, July 24, from 6–8 PM.  Guests will enjoy access to both exhibitions and photo opportunities with Daryl’s bike. Open bar and light snacks will be provided. 

Presented with generous support from GEICO Richmond, Matt Smith | MSE Properties, Ivor Massey, and Virginia Coalition of Motorcyclists (VCOM). Special thanks to Moto Richmond, Sarah Apple, Lucas Gaitan and Rhiannon Newman.